Privacy Policy

Privacy Policy

Welcome to our website (“"). Please read our Privacy Policy carefully. This Privacy Policy applies whenever you access our website and, more generally, whenever you navigate through it and use its services, regardless of whether you purchase products. Please also read, if you have not already done so, the General Terms and Conditions of Use of, because they contain important information on the security systems used by the website. is managed and maintained by

    Lemark Ltd. with registered office at Ul. Naycho Tsanov, 7 Of. 5 - 4000, Plovdiv, Bulgaria

1. Our policy

Everyone is entitled to the protection of the personal data concerning them. and Lemark Ltd. respect users’ rights to be informed with regard to data collection and to other operations to process their personal data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, we have designed in such a way that the use of your personal data will be kept to a minimum and we do not process your personal data when we can provide you with services through the use of anonymous data (such as market research aimed at improving our services) or by other means which allow you to be identified only when it is strictly necessary or upon request by competent public authorities or the police (for example, in the case of traffic data or your IP address). and Lemark Ltd. determine the purposes and means for processing your personal data, including security measures, as and Lemark Ltd. control users' personal data pursuant to Legislative Decree No. 196 of 30 June 2003 (Privacy Code). This Privacy Policy provides you with all information needed to understand how we collect and use data which identify's users. For further information on our Privacy Policy, please contact our Customer Care by selecting “Privacy” from the footer menu, or send a request to and Lemark Ltd. at its registered office indicated above.

2. Who collects your personal data and for what purposes and Lemark Ltd. control the use of users' personal data; they jointly determine the purposes and means of processing personal data and the instruments used, including those for security measures. Due to exclusively organizational and operational requirements, we have appointed certain entities that will also process personal data belonging to's users for purposes strictly connected and correlated to the performance of services on, including the sale of products. These processors have been chosen because of their experience, ability and reliability in processing personal data and they provide sufficient guarantees regarding compliance with current data processing laws (including the data security profile). In processing the personal data of's users, the processors shall act only on instructions from and Lemark Ltd.. Owners regularly check that our processors comply with our instructions and that they continue to provide sufficient guarantees regarding their full compliance with the provisions on personal data processing. In order to receive a full list of data processors, you may contact our Customer Care, selecting “Privacy” from the drop-down menu. Your personal data is collected and processed by and Lemark Ltd. for purposes which are strictly connected to the use of the web site, its services and to the purchase of products on the web site. However, your personal data may also be used for other processing operations within the limits of such purposes.

In particular, your personal data may be processed for the following purposes:

    when you register with our website we collect your personal data (for example, your personal details, password, e-mail address) through the registration form (My Account) in order to provide you with services in’s reserved access areas and to e-mail you our Newsletter, when specifically requested;

    when you require assistance from our Customer Care, we collect your personal data (for example, e-mail address and password) for purposes strictly necessary to providing you with Customer Care services related to services and to the purchase of products on;

    when you purchase products on, we collect your personal data (such as, for example, personal details, e-mail address, mailing address, credit card and bank account information, telephone number) through the product order form on;

    when you request technical assistance services, we collect your personal data to provide you with information regarding problems with navigation, browser compatibility and visualization or uploading of web pages of;

    when you create a Wish List we process your data to save products that you like the most on 

Your personal data is mainly processed electronically, and in some cases also in paper format, such as when the processing of your data is needed to prevent fraud on

Your personal data will be kept in the form that allows you to be identified for the time strictly needed for the purposes for which the data was collected and subsequently processed, and, in any event, within the legal limits. In order to guarantee that your personal data is always precise and up-to-date, not to mention pertinent and complete, we ask that you please update it within the My Account section or by contacting our Customer Care.

Your personal data will not be disclosed to third parties for purposes not permitted by law or without your express consent. In addition to companies acting as data processors, your data will also be available to independent third party data controllers for purposes that are related and in addition to the granting of the services requested by the user (for example, for transactions relating to purchases). For details regarding this aspect, see the terms of the paragraph below “To whom we disclose your personal data”. Additionally, your data may be disclosed to the police or to judicial authorities, in accordance with the law and upon formal request from those parties, for example within the context of’s antifraud services. In all of these cases, your consent is not necessary. Your personal data will not be transferred abroad to countries that are not members of the European Union, which do not provide adequate levels of protection for people. In the event it were to become necessary to provide you with the services or to enter into a contract with Lemark Ltd. to acquire the products, we assure you that the transfer of your personal data to countries that do not belong to the European Union and which do not provide adequate levels of protection, will be performed only upon the signing between, Lemark Ltd. and said individuals of specific contracts, containing clauses to safeguard the protection of your personal data, in accordance with the law and applicable regulations.

We inform you that and Lemark Ltd. process the personal data of their users only for purposes that are strictly connected to the provision of services on, to the signing of contracts for sale of products and, upon consent, to inform you of new commercial initiatives which are strictly related to the activities and services of the web site. and Lemark Ltd. process your personal data for direct marketing purposes only with your consent. and Lemark Ltd. may perform profiling activities regarding your purchasing habits, in order to send offers that are in line with your interests, upon your consent.

The purposes for which your personal data is processed will nevertheless be specifically noted each time in the text of the information that Lemark Ltd. submits to the user on the page requesting the submission of personal data. and Lemark Ltd. may end up processing personal data from third parties that has been directly communicated by its own users to and Lemark Ltd., for example if the user has purchased a product to give to a friend, or when the individual paying the price to purchase the product is different from the person for whom the product is intended, or even when the user intends to inform a friend of a service or product for sale on In all of the above cases, please make sure you receive the consent of such individuals before disclosing their personal data to and Lemark Ltd. and make sure you inform them about the processing of their data, because you will be the sole person liable in connection with the disclosure of information and data regarding such third parties if they have not provided you with their express consent thereto, as well as solely liable for any improper or unlawful use of that information. In any event, and Lemark Ltd. shall fulfill any obligation to inform third parties required by law and, when necessary, shall request their express consent upon registering in its archives the personal information of the user indicated.

3. How we collect your data and Lemark Ltd. directly collect personal data and other information from their users as part of the online registration processes on or by receiving product purchase order forms from users through the web site when they make e-commerce transactions. This data is processed by and Lemark Ltd. within the limits and purposes illustrated in the information presented to the user in the specific section on data collection, including therein the potential communication to third party individuals for purposes which are essential to the granting of the service requested by the user, as specified in the paragraph “To whom we disclose your personal data”. and Lemark Ltd. reserve the right to eliminate the accounts of registered users and all of the relative data in the event that content is revealed which is unlawful, damaging to the image of Lemark Ltd., and/or the products of the latter or third parties, or which contain content which is offensive or which promotes illegal or defamatory activities, pornographic content, or content which incites violence, promotes racial, sexual or religious discrimination, or discrimination with regard to sexual orientation.

4. What happens if you do not disclose your personal data

Granting your personal data to and Lemark Ltd. (in particular, your personal details, your e-mail address, your mailing address and telephone number) is necessary for processing your order for the purchase of products on

Some of this data might vice versa be essential for the provision of other services rendered on the web site or to perform obligations required by law and other regulations.

Therefore, failing to provide some of your data that is required for such purposes to and Lemark Ltd. could result in it being impossible to execute the purchase of products on, or to provide other services that are available on - such as, for example, providing assistance services (Customer Care), using the Wish List, showing an item to a friend-, or even correctly performing the legal and regulatory obligations. Failure to provide data may thus constitute, depending on the case, a legitimate and justified reason for not executing a purchase of products on or for not providing services via

Disclosure of further personal data to and Lemark Ltd. other than that required for fulfilling legal or contractual obligations or for providing the services requested, is, on the contrary, optional and does not have any effect on the use of the web site and of its services or on the purchase of products on

In some circumstances and if required, from time to time we will duly inform you if the personal data you are disclosing to and Lemark Ltd. is compulsory or optional. We will point out to you whether the disclosure of your data is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for providing the required services on and for the purchase of products on We remind you that failing to provide optional personal data will not imply any obligation or disadvantage to our users.

5. To whom your personal data will be disclosed

Personal data may be disclosed to third party companies that provide, on behalf of and Lemark Ltd., specific services as data processors or to other recipients of personal data collected by and Lemark Ltd. - whose names shall be specified each time - , that autonomously process your personal data only for the performance of a contract for purchasing products on (for example, a credit institution, to perform remote e-payment services via a credit/debit card, whenever you decide to purchase a product on and only when such purpose does not exceed the purposes for which your personal data was collected and subsequently processed and, in any case, according to applicable laws and regulations.

Personal data will not be disclosed to third parties or disseminated or transferred without informing our users of such disclosure/dissemination/transfer, without their consent and, in any case, in accordance with the law.

6. Security Measures

We have adopted security measures to reduce the risks of destruction or loss, including accidental loss of the data itself, of unauthorized access, or processing that was not permitted or that does not comply with the collection purposes indicated in our Privacy Policy.

Nevertheless, and Lemark Ltd. cannot guarantee to their users that the security measures adopted for the protection of the web site and for data and information transmission on will limit or exclude any risk of unauthorized access or of loss of data. It is advisable that your computer be provided with software devices that protect network data transmission/receipt (such as updated antivirus systems) and that your Internet service provider take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).

7.Your right to access data and other rights

You always have the right to obtain from and Lemark Ltd. a confirmation of whether or not personal data concerning you exists, even if it has not yet been recorded, and to have such data communicated to you in an intelligible way. You also have the right to obtain information from and Lemark Ltd. regarding the source of your personal data; the purpose and method of processing your personal data; the logic applied for processing completed with the assistance of electronic instruments; the identification information of the owner and supervisors of the processing; the indication of individuals or classes of individuals to whom personal data may be communicated or who could become aware of it, such as, for example, supervisors or staff involved in processing. Part of this information is contained in our Privacy Policy; to find out more, you may contact our Customer Care selecting “Privacy” from the footer menu.

You always have the right to obtain from and Lemark Ltd.:

    the updating, correction or, when you have an interest in such, the integration of your personal data;

    deletion, transformation into an anonymous form or blocking of your personal data which has been unlawfully processed, including data which does not need to be stored for the purposes for which it was collected or subsequently processed;

    the confirmation that the operations under letters a) and b) have been reported (together with the contents of the same) to whom the data was disclosed or disseminated, except when it becomes impossible or if the means used are clearly disproportionate to the right’s protection. 

You are nevertheless entitled to object, in whole or in part:

    for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;

    to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications. 

You may freely exercise your rights at any time, provided that you do so in compliance with applicable laws, by sending your request to and Lemark Ltd. by contacting our Customer Care and selecting “Privacy” from the drop-down menu, to which we shall respond in a timely manner.

8. Opt-in/Opt out and Lemark Ltd. also use your personal data to send advertising or direct marketing material or other commercial communications, including via e-mail: if the advertising concerns products that are analogous to those already purchased, and Lemark Ltd. may send it to your e-mail address even without your express consent, provided that you have not denied such use upon giving your e-mail address or on subsequent occasions (Art. 130, Subsection 4, Legislative Decree 196/2003), although your express, voluntary consent will be needed to make a mailing by and Lemark Ltd. of advertising e-mails relating to products other than those already purchased lawful. Likewise, and Lemark Ltd. may process your data even without your consent to provide you with services you have voluntarily requested (such as, for example, sending the Newsletter).

Each time your consent is needed, we will inform you in advance and will give you the possibility of providing or denying your consent to use your personal data for these purposes, including your e-mail address.

We would like to inform you that and Lemark Ltd. may process your personal data, even without your consent, in certain cases that have been prescribed by law such as, for example, when this is necessary to satisfy a legal obligation or when this is necessary to execute obligations that have been contractually assumed with regard to users (such as, for example, if you have purchased products on or you have asked to benefit from specific services through our web site).

In any case, we wish to inform you that and Lemark Ltd. guarantee to their users may exercise, at any time and without needing to set forth reasons, their own right not to receive future communications related to the use of particular services, upon request.

9. Links to other websites contains links to other websites which may have no connection to, Lemark Ltd. or their content. and Lemark Ltd. do not control or monitor such websites or their web content. and Lemark Ltd. shall not be held liable for the web content of such sites and for the rules adopted by them in terms of your privacy and the processing of your personal data while you are visiting those websites. Please pay attention when you connect to these websites through the links provided on our website and read their terms and conditions of use and their privacy policy carefully.'s Privacy Policy does not apply to third party websites. Neither and Lemark Ltd. are in any way liable for the privacy policy applied by said websites. provides links to these web sites exclusively to help its users in their searches and net-surfing activities and to allow links to other websites on the Internet. When and Lemark Ltd. provide links to other websites, and Lemark Ltd. do not recommend the use of these websites and do not provide any guarantees regarding their web content or the services and products supplied and sold by these websites to Internet users.

10. Contacts

If you wish to receive further information on how and Lemark Ltd. process your personal data, please contact our Customer Care selecting “Contact” from the footer menu. Should you require any further information on your rights and on personal data protection law you can contact the personal data protection authority at the following address:

11. Governing Law

This Privacy Policy is governed by Italian law and, in particular, by the Italian Personal Data Protection Code (Legislative Decree No. 196 of 30 June 2003) which governs the processing of personal data - also held overseas - carried out by anyone who is domiciled or has registered offices in Italy.

The Italian Personal Data Protection Code guarantees that processing of personal data will be carried out in compliance with fundamental rights and freedom of individuals, as well as of their dignity, with particular reference to confidentiality, identity and to the right to personal data protection.

12. Amendment and Updating of Privacy Policy and Lemark Ltd. may amend or simply update all or part of's Privacy Policy, including when amendments are made to legal provisions or regulations which govern data protection and protect your rights. The amendments and the updating of Privacy Policy shall be notified to our users as soon as such amendments or updates have been introduced and shall be binding as soon as they are published on the web site in this section. Therefore, you are asked to regularly access this section in order to check the publication of the most recent and updated Privacy Policy of

This Privacy Policy was updated in June 2018.